FBFan

Sales Funnel Front End Product

The front end is by far the most dynamic aspect of the sales funnel and the area that requires continuous experimentation. Because you have access to endless techniques at the front end, limited only by your resources and imagination.

Your main focus at the front end is to attract and qualify people who may have an interest in purchasing your products further down the sales funnel. It’s at this stage you begin the process of refining your targeted customer and educating them of the possibilities you and your products present to them.

In a lot of cases the qualification occurs when a person gives you their email address to receive something from you. It’s this crucial opt in step that transforms your everyday internet surfer into a prospect. They have now just taken an action that indicates they have at least some interest & desire for what you have to offer.

As part of this process for someone to have entered your funnel as a prospect & put their hand up and say “I’m a lead”, they must have agreed to receive some form of communication from you. This is called permission marketing where your prospects give you permission to contact them with further information, all of which is part of your marketing and sales funnel.

Profits Are Not In The Front End

A common focus for many online business entrepreneurs is to think about launching their first product as the big ticket to wealth. Or even starting out promoting higher ticket products at the front end. This is a huge mistake as no relationship has been built with your prospects. You can sometimes focus so much on the income that you don’t realise that the real profits are made at the back end. This has been proven time & time again by the top affiliate marketers.

Knowing Your Numbers

The front end is all about drawing attention and inviting people into your sales funnel. Since there are now many ways to capture traffic online you will never run out of options for generating leads.

The key fundamental is to know your numbers. Once you have worked out in monetary value how much a lead is worth to your business (you can only really know this once your back end converts well) then you go to work on setting up your front end marketing tools. This is a process that is continually ongoing.  As long as you have methods to market you can be out there testing them, seeing which bring in the most responsive & qualified traffic. After that you just simply rinse & repeat by scaling up your marketing strategies, both paid & free.

Your front end helps to qualify prospects and shows them the quality you deliver so that your business is worth forming a relationship with. This relationship becomes stronger as customers consume more of your free marketing resources, buy front end products and learn to trust and appreciate what you do. From there they enter into the next stage which is the upsell.

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Sales Funnel System Explained (Multiple Income Streams)

For several years now the fundamental success of many online businesses, in particular the information product based businesses, is a concept known as the sales funnel. Many of the most well known affiliate marketers have established themselves in a niche and dominated it by crafting a highly refined sales funnel process. They do this by guiding their consumers through a proven & tested optimised channel of marketing and sales.

The Sales Funnel Structure

The sales funnel initially begins by capturing the attention of prospects. A percentage of these prospects will become buyers who purchase an entry level product (front end). This shows they have a need for what is on offer and are then willing to invest money to solve their problem. The sales funnel continues to nurture the best customers, filtering out non buyers & then refining the specific targeted customer. Following up by offering them more specialised products and services of value & usually at a higher price.

By the end of the whole process the funnel has identified who are the responsive customers who purchase everything on offer and experience the most value and satisfaction from every purchase made. It is from these responsive consumers that the majority of an affiliate marketers profits are made.

I first heard of the sales funnel a couple of years ago. Before then I had participated in many sales funnels without even realising it, by purchasing products and services online that were sold to me through a sales funnel process.

I joined a high end affiliate marketing business coaching programme by internet millionaire Dean Holland. This further cemented my devotion to a sales funnel focused affiliate marketing model.

This is certainly the key to long term success as our marketplace becomes increasingly competitive. Those companies without a defined sales funnel suffer as they are unable to compete with companies that know what a customer is worth to them for the long term (due to the refined metrics calculated at each point as a customer moves along the sales funnel).

So, before we can consider the metrics of a sales funnel it’s important to understand it’s critical components all the way through. In part two of this series I will explain to you what is known as the front end product.

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Where To Find Affiliate Products To Promote

When trying to find affiliate products to promote you have literally hundreds of thousands to choose from. The key factors are choosing products of a high quality to offer your buyers & products that convert into sales, otherwise you are just wasting your time, effort & money. So where do you find these affiliate products?

In this post I am going to cover 3 options. 2 of these are among the biggest names in our industry, & the 3rd is a choice where you can earn a recurring income (I personally use all 3).

1) Physical Products – Amazon

When it comes to marketing physical products Amazon in my opinion is one of the best out there.

– Amazon has become a trusted & known brand, everyone has heard of it. For someone to buy online it is one of their safest options.

– Easy to use integration, as Amazon provide lots of widgets & tools to help you integrate their products into your site.

– Amazon’s product range is huge. Whatever niche your are in you will find something you can target to your audience.

– Buyers tend to buy several items at once. By sending someone to Amazon you will earn a commission on everything they buy. It’s common practice for buyers to load up their shopping cart with numerous items.

– Sliding scale commissions. The more you sell the more you earn, & the higher value products like TV’s etc pay more than lower price products.

– Peak times for Amazon are from Thanksgiving Day to Xmas. This period is certainly a time to ramp up your marketing campaigns.

2) Digital Products – Clickbank

Clickbank is probably the biggest affiliate program you will find on the internet for digital products & services. Clickbank is really easy to use so it is a popular choice for newbie affiliate marketers.

These are some of the other advantages of being a Clickbank affiliate:

– Free to sign up. You will find that some affiliate programmes require you to join them & pay a fee  before promoting. As Clickbank is free to join you can start promoting & be in profit immediately.

– Prompt Payment. Clickbank pay their affiliates by cheque (check) or directly into your bank account once you become established with them. They pride themselves on never being late for payments.

– Product Choice. They have a list from A to Z of niches & 1,000’s of products to choose from. Each product comes with lots of important information to make sure it’s the right one for you to promote.

– High Commissions. People generally start with affiliate marketing because they want to earn some extra income in their spare time. So naturally before they join any affiliate programme they take a look how much commission the merchant is going to pay them. Clickbank commissions generally range from 30% up to 75% which is what attracts so many affiliates to this platform.

– User Friendly. The entire process from signing up, to promoting products & payment is all very simple and easy to follow. So, even if you are new to affiliate marketing with Clickbank you will find it very user friendly & will be able to start promoting straight away.

3) Find A Successful Mentor – Membership Programme

One of the fastest ways to success & making money online is to find a successful mentor. They can save you months or even years in time, effort & a lot of wasted money by coaching you step by step with their membership programme.

– Fast track your success. One reason 95% of people fail online is that they don’t have a system to follow. Once you have that system & take consistent action you will succeed.

– Learn as you go. The beauty of membership programmes is that you can choose your own hours & learn the skills when it suits you. Perfect for working around your job & family life.

– No technical skills required. Some membership programmes like the one I am a member of have a “Done For You” package. So all the squeeze pages, autoresponder emails, product sales & upsells are set up & automated by the product owner. They just teach you how to drive traffic that converts into sales.

– Become an affiliate. Once you join a membership programme like Big Commission Blueprint (which I am a member of) you can then access the training videos to promote this product.

The marketing skills you learn from a mentors membership programme will enable you to market other products too. So if you wish to expand your portfolio in the future it’s easily done.

These 3 options are a great starting point for newbies or anyone struggling to make a consistent income online.