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Do I Promote Digital Or Physical Products?

Digital Products vs Physical Products?

When it comes to you promoting products and services as an affiliate, there are 2 types: digital as well as physical products. Let me explain what is classified as a digital product & what is classified as a physical product?

Digital products are ebooks, audio or video content. Your customers will be able to download these immediately and access the products upon payment.

Physical products are products that have to be shipped to the customer after they have placed the order and made payments for it. These are products such as televisions, books, computers, household goods, CDs, toys & health supplements etc etc.

The question that newbie affiliate marketers ask themselves is between digital & physical products, which one is more profitable? To answer this question I’m going to compare the differences between digital and physical products in terms of marketing them as an affiliate.

From there, you can make an informed decision as to which types of products you want to promote as an affiliate.

1. General Product Knowledge

Let’s say for example, you are promoting a DVD starring Arnold Schwarzenegger, you don’t need to tell people who Arnold is (as people already know who he is & what he is famous for). So, when it comes to promoting Arnold’s DVD products, you do not need much persuasion before they purchase them.

However, when it comes to promoting a digital product like an ebook by Mr. X on “20 Weight Loss Tips To Lose 52 Pounds In 30 Days”, nobody really knows who Mr. X is or whether he is qualified to teach about weight loss. Also, people can be skeptical about the fact as to whether the product really works. Therefore, when promoting products like these it’s important to do some research yourself to find out more about the author. Plus find out why he/she is qualified to teach others on the subject matter.

2. Commission Rates

Commission rates for promoting physical products usually range from 1% to 10% (depending on individual merchants), while commission rates for promoting digital products are significantly higher & range from 50% to as high as 80% per sale.

Therefore, in order for you to generate a $50 commission for a physical product (which you will be receiving 5% commissions), you need to sell a $1,000 product in order for you to receive $50 in commissions.

However, for a digital product if the commission is 75%, you only need to promote a product that costs only $60 (in fact, you’ll receive $45 in commission for every $60 product sale you refer).

You are probably wondering why the commission rates for physical products is so low compared to digital products. This is because for physical products, there are costs involved in storing the products in a warehouse, then there is a cost to ship the products to the customers (after payment).

Compared to a digital product there are no costs involved in storing it, and also there are no costs involved in delivering the product to the customer (your customer can download it instantly upon successful payment). Therefore the cost savings are transferred to you in terms of getting higher affiliate commissions.

3. Refund Rates

From my own personal experience, I tend to get more refunds for digital products compared to physical products. I personally feel that this could be due to the fact that for physical products, in order for someone to get a refund they will need to  physically ship the product back to the merchant in order to get a refund (some people will find it too much of a hassle to do this), hence the lower refund rate.

However, for a digital product there isn’t any need for them to “return” a product to get a refund (digital products can’t be “returned” anyway). The refund amount is dealt with by the owner of the product which won’t be you.

So these are the 3 main differences between digital & physical products. If you were to ask me which I prefer to promote I have managed to generate good commissions in promoting both as an affiliate marketer. There is a huge & profitable marketplace for you with both when you learn how to market them effectively.

I recommend that you take some time to do some research on both digital & physical products. Choose one of the two, then focus your marketing efforts on that one to achieve success before moving on to the other. This way you will not get overwhelmed in your learning process.

 

 

 

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Traffic Monsoon Tutorial #7 – How To Assign Credits

When you participate in the Traffic Monsoon profit share programme you have to click on 10 ads every 24 hours to qualify for your daily passive profit. In return TM additionally give you 1 credit per ad that you click on. Each credit equals a visitor to a website of your own choice & you’re allowed up to 15 sites. This is great as over the course of one year you are receiving a minimum of 3,650 visitors to your sites, on top of your daily passive income profit share.

My video tutorial explains how this works.

 

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Traffic Monsoon Tutorial #6 – What Are Login Ads?

When every Traffic Monsoon member logs in to their account they are immediately shown another advertisers website for a minimum of 10 seconds. These are known as “Login Ads” & can be bought by you to advertise your website. What I like about this form of advertising is that your website is seen by the same TM member if they log in several times a day. It is proven that the more times a prospect sees an ad the more likely they are to respond to it.

My video tutorial shows how this all works.

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Getting Your First 100 Email List Subscribers (Free Traffic)

Let me share one of the biggest secrets to building an email list with you. It’s simply all about working out how to get your first 100 subscribers. Once you’ve learned how to do that, then you can simply do more of what you’re already doing to build your list faster. Rinse & repeat as they say in the affiliate marketing industry.

Let’s start with 3 simple strategies that you can use to build your list. Best thing is, all 3 of them are free and won’t take you long to implement.

Blog Commenting
One of the easiest ways to get traffic and subscribers to your list is to comment on other
popular blogs within your niche. Find about 10 blogs and visit them several times a week, then when it’s appropriate leave a great comment.

Top tip, don’t just write “Nice post, I really enjoyed reading it.” Instead, add to the conversation and share something of value. This will then encourage readers to click on your name and click through to your blog to learn more about you. From there you can start to get them on your list by having an opt in box in the sidebar of your blog.

Forum Participation

Find 3 to 5 active forums in your niche and start interacting. The key thing is to
find forums that get quite a few new posts per day. These are the ones that get a fair
amount of traffic and have a loyal & regular readership.

Look through posts and make sure there is plenty of daily activity before you add it to your list of forums to start participating in. Sign up for each of those active forums and spend a few minutes creating a profile that includes a photo of you, some information about yourself and most importantly a link back to your blog in the signature.

Answer questions, join in conversations and be helpful on the forum. This way you will build trust with other forum members & then they will be more inclined to click on your signature link to see what other information you have to offer. When visiting your blog a percentage will sign up to your email list/newsletter.

I recommend that you spend 20 to 30 minutes a day on these forums. You should see new signups every week from this activity alone. As you start to accumulate more and more posts on these forums and become known as a bit of an expert in your field, you’ll see signup percentages increase.

Write An Article

The beauty of this method is that article traffic is picked up by the search engines for years to come. Which is why you will you see some article writers have literally 1,000’s of articles submitted.  Therefore it’s both a short & long term strategy. I recommend you start with one of the most popular article sites which is EzineArticles.com

Write approximately a 400 word article on a topic that is closely related to your blog & make it helpful and interesting. You can always get ideas from other authors at Ezine who are in your niche.

At the end of your article you’ll include an “author resource box” that will link back to your blog. I also like to prompt & encourage readers to visit my blog & sign up for my list. You can use the following template as a guideline to write your own:

“Now that you’ve learned how to [insert topic your article was about] I would like to invite
you to visit my blog at [link]. While you’re there take a moment to sign up for more
tips about [insert what your list or newsletter is about].”

All of these 3 strategies are proven to work, so with applied consistency you can achieve that all important goal of reaching your first 100 email subscribers.

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Why You Should Build A List Immediately!

Email marketing has never been more alive than it is today. The majority of websites want you to give them your email address, whether it is Facebook, Twitter, or The LA Times. As they say, success leaves clues!

Everyone has an email address which they log into usually everyday & sometimes several times a day. Most people with smart phones are signed into their email accounts 24/7 with push notifications enabled. Email is much more personal, direct, and a reliable way to get in touch with your audience.

Advantages Of Having Your Own Email List

When someone opts in & subscribes to your list they are interested in both your offer & more importantly the future information they will receive. I have personally been on some email lists for years & still not only read the information but look forward to it coming into my inbox.

Personal Email – Email allows you to land directly into your subscribers inbox. There is no ranking system limiting your reach. Your message is intended for your subscriber & is delivered into their inbox. It is very direct, personal, and welcomed.

Purposeful Email – To get your email to become a subscriber they must take the time to signup for your email list and then take the time to confirm their email address. Someone doing this much work is genuinely interested in hearing from you and is much more receptive and responsive to your message.

Targeted Email – As I mentioned earlier the user has already shown interest in your products & valuable content. They have already given you consent to learn more by receiving your emails. Therefore are much more likely to click, buy, and even spread the word about your products and services. Since you already know what they like, you can deliver them highly relevant content and offers to get results.

One To One Email – People read your email in the privacy of their inbox. The message is not on a Facebook public wall or Twitter feed. They feel comfortable that they can ask you questions directly in private with confidence. You’d actually be surprised how many people don’t want to ask questions on public forums or Social Media platforms where everyone else can read them. Email also allows users to build a one on one relationship with you. Gradually they develop what is called “know, like & trust” so they’re happy to share with others.

Product Promoting Email – The most successful companies & online marketers will tell you that their email list gives them a guaranteed income. It only takes a small percentage of buyers to purchase a product promotion you send out a couple of times a month to make money. Especially if they are recurring income products.

Conclusion

It is a well known statistic that the majority of visitors who come across your website or blog are unlikely to return. This is why it doesn’t matter what kind of business you run, what kind of website you have, or what industry you are in. If you’ve got a website or blog & you want to turn your visitors into returning customers, then building your own email list is more important than you may think. Don’t delay & start today!