The front end is by far the most dynamic aspect of the sales funnel and the area that requires continuous experimentation. Because you have access to endless techniques at the front end, limited only by your resources and imagination.
Your main focus at the front end is to attract and qualify people who may have an interest in purchasing your products further down the sales funnel. It’s at this stage you begin the process of refining your targeted customer and educating them of the possibilities you and your products present to them.
In a lot of cases the qualification occurs when a person gives you their email address to receive something from you. It’s this crucial opt in step that transforms your everyday internet surfer into a prospect. They have now just taken an action that indicates they have at least some interest & desire for what you have to offer.
As part of this process for someone to have entered your funnel as a prospect & put their hand up and say “I’m a lead”, they must have agreed to receive some form of communication from you. This is called permission marketing where your prospects give you permission to contact them with further information, all of which is part of your marketing and sales funnel.
Profits Are Not In The Front End
A common focus for many online business entrepreneurs is to think about launching their first product as the big ticket to wealth. Or even starting out promoting higher ticket products at the front end. This is a huge mistake as no relationship has been built with your prospects. You can sometimes focus so much on the income that you don’t realise that the real profits are made at the back end. This has been proven time & time again by the top affiliate marketers.
Knowing Your Numbers
The front end is all about drawing attention and inviting people into your sales funnel. Since there are now many ways to capture traffic online you will never run out of options for generating leads.
The key fundamental is to know your numbers. Once you have worked out in monetary value how much a lead is worth to your business (you can only really know this once your back end converts well) then you go to work on setting up your front end marketing tools. This is a process that is continually ongoing. As long as you have methods to market you can be out there testing them, seeing which bring in the most responsive & qualified traffic. After that you just simply rinse & repeat by scaling up your marketing strategies, both paid & free.
Your front end helps to qualify prospects and shows them the quality you deliver so that your business is worth forming a relationship with. This relationship becomes stronger as customers consume more of your free marketing resources, buy front end products and learn to trust and appreciate what you do. From there they enter into the next stage which is the upsell.