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Are you frustrated because you can’t seem to be able to sell anything online or maybe you just haven’t got the consistency you desire? You are not alone. This “how to sell digital & physical products online” article will teach you the one lesson that can turn everything around for you and earn you the income you have been dreaming of online.
I was extremely fortunate to have come across this technique in my early days of affiliate marketing and it made the difference from being a success and a failure. Ok, so let us begin and get into the nitty gritty of what this technique is all about.
Buyers keywords! It’s as simple as those 2 little words and within this article I will explain why they are of such massive importance to get your bank balance booming.
A “buyer keyword” is just exactly what it sounds like. It is the words that someone types into a search engine when they are READY to buy either a service or a product.
Once you fully understand the “keyword search” cycle then it will make more sense to you. As your prospective customers do a search on any of the search engines they are at 1 of 3 stages. Let us take a look at each individual stage in more detail.
Stage # 1 – Information seeking. At this stage they are generally exploring yet they have recognised that they have a need. It is very unlikely, though it can happen, that a purchase will be made at this stage in the cycle. Some of the keywords they can use are:
Information on (keyword)
How to (keyword)
Stage # 2 – Comparison shopping.They are now more or less convinced that they need a product or service that will help them fulfill their particular need. More details are required that are specific to making a buying decision.
Some of the keywords they use are:
Best (product) reviews
Now your prospective buyer is getting very close to making that all important buying decision by generally trying to evaluate the different alternative options.
This is where I recommend you provide some unbiased reviews (good and bad) , plus comparison charts can work very well too.
Stage # 3 – Buying stage – Homework and research is now completed and they are 100% ready to buy! Now is the time for you to make them a good offer alongside a very strong call to action so they buy your product NOW.
Here are a list of some proven buyers keywords:
Product models and numbers
Other tips that I recommend are to create a sense of urgency and some precise yet short instructions on how to make the purchase. It can also be a good idea to add in some emotional triggers as these work really well in swaying your customer to take immediate action and buy from you.
Very important too that you understand which stage your prospect is at in the process to provide them with the right information. Usually the information seeking stage has lots of competition with a high search volume. Where as the comparison and buying stages generally have low competition and a low search volume.
The key to success is to use both the comparison and buying stage keywords right from the start! This way you need much less traffic to make money on a consistent basis and for the long term.
(Article written originally by Barry Cross in 2011 for Hubpages)
Product Creator: Dean Holland owner of Internet Profits Ltd (Nottingham, UK)
What Exactly Is Big Commission Blueprint? – It’s a complete introductory basic training programme that shows you exactly what it takes for you to build and sustain a successful online business. Suitable for all levels from newbie to advanced marketer.
Coaching Format – A step by step easy & simple to follow training programme with introduction videos, instructional information & action steps. Dean Holland has included a checklist to ensure you understand the material and have taken the recommended actions before you move on to the next lesson.
Follow up emails and a member active private Facebook community provide team support & recognition. You can submit any questions you have anytime to the head office support desk.
Who Is BCB For? – For anyone who is serious about starting and growing a successful online business with a proven business model.
Overview – For years the online millionaire gurus kept it a secret on how their systems worked. Dean Holland reveals exactly how you can build a real and sustainable online business. He presents his proven internet business system that he still uses today to continually make money and now you can too. He draws from his 8 years of online experience as an internet millionaire and shows you how to avoid the same mistakes he made.
The programme is set up with a series of lessons that include 3 levels (newbie, intermediate & advanced) which include step by step lessons with introduction videos for each lesson on each level.
All of the lessons are available to you from the start, this way you can move at your own pace. I recommend only doing one lesson or level per day so that you get the most from each one and don’t get information overload in the process. Each lesson can be completed in under an hour so it’s great for the part time affiliate marketer.
The key thing is to make sure that you understand everything that is presented in each lesson and completing it before moving on to the next one. Dean’s coaching & mentoring style makes it easy to learn the information on offer.
The Big Commission Blueprint programme is very well priced (I feel it’s under priced) when you compare it to what other online programmes are selling for.
No review can be 100% positive so what are the things I’m not so keen on. Dean’s videos are occasionally a little longer than they probably could be. Though he has ensured no part of his success system is left out which is why some videos are so in depth.
Also response time to questions from support are only available Monday to Friday during business hours in the UK.
My Overall Rating – When you compare Big Commission Blueprint to other similar online programmes in this price range it completely exceeds my expectations & over delivers. Dean covers the important fundamentals while revealing guru secrets that have made him an online success. As he says, “now it’s your turn to succeed”.
I can personally recommend this programme to anyone from those yet to make their first dollar online (or struggling to) to those very serious & committed to building a long term profitable online business. Not only does the Big Commission Blueprint offer high value for the money it also comes with a full money back guarantee.
For More Information CLICK HERE.
The front end is by far the most dynamic aspect of the sales funnel and the area that requires continuous experimentation. Because you have access to endless techniques at the front end, limited only by your resources and imagination.
Your main focus at the front end is to attract and qualify people who may have an interest in purchasing your products further down the sales funnel. It’s at this stage you begin the process of refining your targeted customer and educating them of the possibilities you and your products present to them.
In a lot of cases the qualification occurs when a person gives you their email address to receive something from you. It’s this crucial opt in step that transforms your everyday internet surfer into a prospect. They have now just taken an action that indicates they have at least some interest & desire for what you have to offer.
As part of this process for someone to have entered your funnel as a prospect & put their hand up and say “I’m a lead”, they must have agreed to receive some form of communication from you. This is called permission marketing where your prospects give you permission to contact them with further information, all of which is part of your marketing and sales funnel.
Profits Are Not In The Front End
A common focus for many online business entrepreneurs is to think about launching their first product as the big ticket to wealth. Or even starting out promoting higher ticket products at the front end. This is a huge mistake as no relationship has been built with your prospects. You can sometimes focus so much on the income that you don’t realise that the real profits are made at the back end. This has been proven time & time again by the top affiliate marketers.
Knowing Your Numbers
The front end is all about drawing attention and inviting people into your sales funnel. Since there are now many ways to capture traffic online you will never run out of options for generating leads.
The key fundamental is to know your numbers. Once you have worked out in monetary value how much a lead is worth to your business (you can only really know this once your back end converts well) then you go to work on setting up your front end marketing tools. This is a process that is continually ongoing. As long as you have methods to market you can be out there testing them, seeing which bring in the most responsive & qualified traffic. After that you just simply rinse & repeat by scaling up your marketing strategies, both paid & free.
Your front end helps to qualify prospects and shows them the quality you deliver so that your business is worth forming a relationship with. This relationship becomes stronger as customers consume more of your free marketing resources, buy front end products and learn to trust and appreciate what you do. From there they enter into the next stage which is the upsell.
For several years now the fundamental success of many online businesses, in particular the information product based businesses, is a concept known as the sales funnel. Many of the most well known affiliate marketers have established themselves in a niche and dominated it by crafting a highly refined sales funnel process. They do this by guiding their consumers through a proven & tested optimised channel of marketing and sales.
The Sales Funnel Structure
The sales funnel initially begins by capturing the attention of prospects. A percentage of these prospects will become buyers who purchase an entry level product (front end). This shows they have a need for what is on offer and are then willing to invest money to solve their problem. The sales funnel continues to nurture the best customers, filtering out non buyers & then refining the specific targeted customer. Following up by offering them more specialised products and services of value & usually at a higher price.
By the end of the whole process the funnel has identified who are the responsive customers who purchase everything on offer and experience the most value and satisfaction from every purchase made. It is from these responsive consumers that the majority of an affiliate marketers profits are made.
I first heard of the sales funnel a couple of years ago. Before then I had participated in many sales funnels without even realising it, by purchasing products and services online that were sold to me through a sales funnel process.
I joined a high end affiliate marketing business coaching programme by internet millionaire Dean Holland. This further cemented my devotion to a sales funnel focused affiliate marketing model.
This is certainly the key to long term success as our marketplace becomes increasingly competitive. Those companies without a defined sales funnel suffer as they are unable to compete with companies that know what a customer is worth to them for the long term (due to the refined metrics calculated at each point as a customer moves along the sales funnel).
So, before we can consider the metrics of a sales funnel it’s important to understand it’s critical components all the way through. In part two of this series I will explain to you what is known as the front end product.