Email marketing has never been more alive than it is today. The majority of websites want you to give them your email address, whether it is Facebook, Twitter, or The LA Times. As they say, success leaves clues!
Everyone has an email address which they log into usually everyday & sometimes several times a day. Most people with smart phones are signed into their email accounts 24/7 with push notifications enabled. Email is much more personal, direct, and a reliable way to get in touch with your audience.
Advantages Of Having Your Own Email List
When someone opts in & subscribes to your list they are interested in both your offer & more importantly the future information they will receive. I have personally been on some email lists for years & still not only read the information but look forward to it coming into my inbox.
Personal Email – Email allows you to land directly into your subscribers inbox. There is no ranking system limiting your reach. Your message is intended for your subscriber & is delivered into their inbox. It is very direct, personal, and welcomed.
Purposeful Email – To get your email to become a subscriber they must take the time to signup for your email list and then take the time to confirm their email address. Someone doing this much work is genuinely interested in hearing from you and is much more receptive and responsive to your message.
Targeted Email – As I mentioned earlier the user has already shown interest in your products & valuable content. They have already given you consent to learn more by receiving your emails. Therefore are much more likely to click, buy, and even spread the word about your products and services. Since you already know what they like, you can deliver them highly relevant content and offers to get results.
One To One Email – People read your email in the privacy of their inbox. The message is not on a Facebook public wall or Twitter feed. They feel comfortable that they can ask you questions directly in private with confidence. You’d actually be surprised how many people don’t want to ask questions on public forums or Social Media platforms where everyone else can read them. Email also allows users to build a one on one relationship with you. Gradually they develop what is called “know, like & trust” so they’re happy to share with others.
Product Promoting Email – The most successful companies & online marketers will tell you that their email list gives them a guaranteed income. It only takes a small percentage of buyers to purchase a product promotion you send out a couple of times a month to make money. Especially if they are recurring income products.
It is a well known statistic that the majority of visitors who come across your website or blog are unlikely to return. This is why it doesn’t matter what kind of business you run, what kind of website you have, or what industry you are in. If you’ve got a website or blog & you want to turn your visitors into returning customers, then building your own email list is more important than you may think. Don’t delay & start today!